Angry Birds, the popular mobile based game created by Rovio Entertainment has hit the big time. Over 12 million copies of the game have been downloaded from the Apple app store and now the NHL have acquired Rovio's services in order to launch their new mascot.
HockeyBird based from the design of the famous flying creatures will make his debut appearance on screens at the Stadium Series game in Los Angeles on Saturday and will then be rolled out across all the outdoors based NHL games this season.
The NHL will also produce a line of merchandise based off the mascot. Brian Jennings, NHL's chief marketing officer thinks it will be a success.
"Our partnership with Rovio is one more example of a powerful global brand with a strong interest in engaging with our fans and being a part of our game in a way that benefits all parties, we anticipate NHL® HockeyBird™ to be very popular with hockey fans of all ages."
HockeyBird comes with a vivid back story; breaking away from the flock to pursue his dreams of playing in the NHL, HockeyBird is selected first overall in the draft and begins his journey to become a hockey legend.
According to the NHL, HockeyBird serves as a symbol of the energy, intensity and joy of the game.
Lines of NHL and Rovio licensed merchandise featuring NHL HockeyBird, including souvenir items from Wincraft and Forever Collectibles, pillows from Northwest, drinkware from Boelter Brands and apparel from Levelwear and Outerstuff, will be available in stores soon.