In recent years the Washington Redskins NFL franchise has come in for criticism over its chosen nickname.
And now one of the most fervent critics, Oneida Indian leader Ray Halbritter, has met with United Nations officials to discuss the issue.
As reported by syracuse.com, Halbritter met today with the Assistant Secretary-General for human Rights at the United Nations' headquarters, in New York.
Halbritter has been extremely vocal in his distain for the Redskins name, arguing that it is racially insensitive.
He has campaigned for the franchise to re-brand itself, and has previously met with NFL officials and members of congress.
And today he is believed to have discussed his hope the team would change it's name, with the UN's global role in combatting racism in sport also on the agenda.
Washington Redskins owner, Dan Snyder, has already stated his desire to keep the name which he sees as a "badge of honor".
But this new round of pressure is likely to ensure the debate will remain a major talking point for the foreseeable future.