Pete Carroll has overseen the Seattle Seahawks' run to the Super Bowl with meticulous planning and organization of the highest order.
But it seems he has forgotten one minor detail...where his team are set to play the game on Sunday.
Speaking to the media today for the first time since arriving in New Jersey, Carroll made the error of announcing that he was happy to be back in New York.
New Jersey has had to deal with this miscommunication in the run up to Super Bowl XLVIII, with reporters, and fans alike, mistakingly referring the game as the New York Super Bowl.
And now, according to the Washington Post, it seems this was the final straw for one local man:
"Coach, I just want to say something. I'm Rich Boggiano with the city council," one voice piped up.
"You said you're glad to be back to be back in New York, I just want to remind you, you are in New Jersey."
All the ex-New York Jets head-coach could respond with was a slightly embarrassed "my bad" before trying to explain his confusion:
"Even when you're at the Jets, you know we were the New York Jets but we were playing in New Jersey so that's always been an issue,
"Sorry it came out that way."
So now at least Carroll won't make the same mistake twice, and he can get on with preparing his team to take on the Denver Broncos in New York...
Sorry, New Jersey.