With the seconds gradually ticking down to the end of another January transfer window, we find ourselves wondering with much anticipation if any blockbuster deals could be completed between now and Friday night's deadline.
As well as undoubtedly becoming the biggest transfer of the year so far, Juan Mata's recent move from Chelsea to Manchester United has only served to whet the appetite for further deals.
One such deal that appears likely to be completed this week is Chelsea's move for French defender Kurt Zouma, with reports suggesting that the Blues are close to signing him from Saint-Etienne for a fee of £10 million.
Rumours regarding the future of the promising centre-back have been rife for quite some time now, with Manchester United having also been linked with a move for France U21 international this month.
However, in my opinion, his seemingly imminent move to Stamford Bridge is no great loss to the Red Devils. In fact, it is plainly obvious that they must do better and, frankly, aim a little higher.
Whilst in no way meaning to belittle Zouma's abilities or his sizeable potential, the 19-year-old remains relatively inexperienced at the highest level and that is just not what Manchester United need at present.
While it could be argued that central midfield is the position most in need of further strengthening before the end of the window, the club's sketchy defensive record that has been somewhat of a blight on David Moyes' tenure to date at Old Trafford could also command the need for extra bodies at the back.
But with the likes of Nemanja Vidic showing notable and entirely understandable signs of decline, any defenders that Manchester United do try to bring to the club either now or indeed in the summer must be ready to compete and perform immediately.
Simply, the club's situation - a struggle to achieve Champions League qualification - is that they cannot afford a period to bed in new, inexperienced signings and must instead look to players who have already proven themselves to possess the quality necessary to make an instant impact.
Perhaps Zouma - who, let's not forget, recently served a 10-match ban for a reckless challenge - would be ready and I'm just doing him a terrible disservice.
However, Manchester United and indeed Moyes' situation remains somewhat bleak and, in the short-term at least, this can surely only be remedied by experienced and world-class players.