Manchester United are in discussions with four of world sport’s leading manufacturers over a mega kit deal that could be worth £350million.
Nike remain favourites to renew their current deal with the Premier League champions, according to The Daily Mail, but adidas, Warrior Sport and Puma have all held talks with the Red Devils over replacing their rivals.
And, with four giants going head-to-head to represent Manchester United, the paper claims that a £70million-a-year deal over five years could be in the offing for David Moyes’ side.
US giants Nike have a £23.5million-a-year deal at Old Trafford, but that contract expires in 2015 and the Red Devils are looking to cash-in after rivals Arsenal announced a £35m-a-year deal with Puma just yesterday (Wednesday).
And, their ability to negotiate is helped by an exclusivity clause permitting discussions with Nike only expiring back in July.
The paper goes on to claim the two parties have had ‘serious disagreements’ over a new contract, and other parties have sensed an opportunity.
Adidas spent Monday with Manchester United commercial director Richard Arnold, before Warrior pitched their plans on Tuesday and Puma the following day.
A club spokesman confirmed that discussions are ongoing with interested parties.
"We currently are in discussions with multiple parties regarding our Global Retail, Apparel & Product Licensing business starting in the 2015/16 season,” they said, according to the paper.
“This process is a routine practice used for our global and regional sponsorship deals and helps us maximize the value/structure of the Club’s partnerships.”
Whether the funds will transfer to manager Moyes and his transfer policy at the end of next season remains to be seen, but an industry expert admits that this can only be good for the club.
“This is great news for Manchester United as the more serious interest they attract from rival competitors, the higher the numbers they will manage to eventually get on the contract,” he concluded in the Mail.
Were a £70million-a-year deal agreed, it would easily be the biggest in British football history.