Dogs + beer = advertising gold.
Budweiser know this and they have used it to their advantage in their Super Bowl 2014 commercial.
The beer company revealed their big game commercial on the 'Today' show this morning - and it is set for internet stardom.
Documenting the story of a puppy and his efforts to see his 'best bud' (see what they did there?), a Clydedale horse, it is clear the clever guys in Budweiser's advertising department have their finger on the pulse, with cute animal lovers worldwide sure to be entertained.
Throw in some love intrigue courtesy of the respective animal's owners, and Passenger's hit song 'Let her go' and they are on to a winner.