Not so long ago, left-back Luke Shaw was a virtual unknown to Premier League enthusiasts outside of Southampton.
Now, after a rapid rise to prominence with the Saints on the South Coast, the hugely-talented 18-year-old appears to be one of the most eagerly-coveted players in European football.
Thanks to a particularly encouraging bout of form and consistency, the England U21 defender - who has gone from strength-to-strength under the guidance of Argentine Mauricio Pochettino - has been linked with both Manchester United and Chelsea.
While this particular saga has lurched from one rumour to another since the winter window first opened for business earlier this month, it appears to have heated up somewhat as January has progressed with reports claiming that Manchester United have made a bid of £22 million for Shaw's services but that the player is willing to snub such interest to hold out for a switch to Chelsea.
In my opinion, Chelsea must move for Shaw during the summer.
While they would perhaps run a very minimal risk of losing out on him if they do not bid before this month's deadline, it seems somewhat unlikely that Southampton will sell at this stage of the season.
Rather, if it is indeed accurate that Shaw is willing to wait for his dream move to Stamford Bridge - and previous claims that he is indeed a Chelsea fan would appear to add weight to thus - then it would surely suit Jose Mourinho to indulge him.
With Ashley Cole and Cesar Azpilicueta both more than capable of competing for that starting left-back spot for the rest of the 2013/14 campaign, Shaw is not a hot priority for Chelsea at this very moment in time.
However, looking towards the future, Cole is certainly entering the twilight of his career and Shaw could certainly act as his long-term successor.
By not focusing on Shaw now, Mourinho is free to attempt to focus on improving other areas of his squad before Friday- apparently safe and comfortable in the knowledge that the Southampton starlet is willing to wait for that once-in-a-lifetime move to the club he supported as a youngster.