LeBron James is an addict, and the Miami Heat superstar openly admits it. But there is no need to become concerned that LeBron is about to enter into a downward spiral, as the drug by which he swears is not an outlawed substance, but the legal high of winning.
James has been a serial winner during his time with the Heat, having secured victory in the NBA Championships during each of the last two seasons. He was also named NBA Finals MVP on both occasions.
The Heat are the overwhelming favourites to emerge victorious in 2014 and secure a three-peat and, admits LeBron, his desire to win is never quite satisfied.
"Winning is a drug. And it's something that I want," he said, as reported by Ethan J. Skolnick of Turner Sports.
James did, however, have to suffer the bitter taste of defeat on Wednesday night as the Heat were beaten by Oklahoma City Thunder in one of the most eagerly-anticipated contests of the season so far.
The Thunder got the win by 112-96, although LeBron was able to win his personal battle with Kevin Durant, outscoring his USA teammate by 34-33.