Jessica Ennis-Hill has insisted that the athletes representing Team GB at the Sochi Olympics have the quality and character to deliver success and keep British athletes on the news agenda moving forward.
Ennis-Hill was part of a tremendous home effort from Team GB in London two years ago, winning gold in the heptathlon on a 'Super Saturday' which also saw Greg Rutherford and Mo Farah emerge victorious on a glorious night at the Olympic Stadium.
Ever since that triumphant summer the challenge has been to maintain public awareness of Team GB's efforts in both forms of the Olympiad, with Ennis confidently declaring that the Sochi-bound squad are ready for the spotlight and can handle any extra pressure provided by added media attention.
Speaking exclusively to GiveMeSport, Ennis-Hill said: "Funnily enough the winter Games are getting some great coverage this year – I think that the 2012 Games and the success we had has left a real interest in Team GB.
"The coverage has been pretty poor in the past but some of that is the size of the team, but hopefully this year with such a lot of great athletes and many of them going into the Games as the best in the World the coverage will continue to be greater."
The 28-year-old stopped short of any notion of swapping spikes for snow, but did reveal that she has still not completely ruled out of the prospect of switching to concentrate on the hurdles once her exertions in the gruelling heptathlon are complete.
"I would consider hurdles after I have got everything I can out of being a heptathlete. But right now I am sticking to what I do," Ennis-Hill added.
Sochi 2014 kicks off on February and British hopes are high of a strong showing, with a close friend of Ennis-Hill's Shelley Rudman leading the charge with medal hopes in the skeleton bobsleigh.