Goals from Fabio Borini, Adam Johnson and Jack Colback gave Sunderland the derby day bragging rights as they beat Newcastle 3-0 at St James Park for the second season in a row.
Borini opened the scoring from the penalty spot on 19 minutes, and shortly after Johnson doubled the Mackems' lead.
Youngster Colback then sealed the win with a third goal ten minutes from time, and the result sees Sunderland move two points above the relegation zone.
The early exchanges proved to be a fairly tepid affair not usually associated with the Tyne-Wear derby as both sides struggled to carve out many decent opportunities.
However, the match did spark into life when Phil Bardsley was upended in the penalty area by a clumsy challenge from Vernon Anita, and Fabio Borini stepped up to slam home the spot-kick into the top left-hand corner.
The visitors clearly smelt blood and they took full advantage with a fortuitous second goal just four minutes later.
Jozy Altidore's clever flick found the feet of Colback, whose attempted shot looped all the way to the back post where Adam Johnson was waiting gratefully to give Sunderland breathing space.
In truth, it was a poor performance from Alan Pardew's men who missed Yohan Cabaye's ability in the centre of midfield throughout, although they could have halved the deficit early in the second half but Shola Ameobi headed wide from a corner.
Shortly after, Ameobi was denied by Vito Mannone and then a goal-line clearance as it appeared it wouldn't be Newcastle's day, and sure enough Jack Colback compounded their misery with a third goal late on to send the visiting Sunderland fans into raptures.