This will surely prove to be one of the defining images of the 2014 Super Bowl.
After the Seattle Seahawks recorded a convincing 43-8 victory over the Denver Broncos at the MetLife Stadium in New Jersey, Pete Carroll was left drenched by a large bucket of Gatorade.
Litres of the orange liquid was poured over the Seahawks' head coach by Russell Wilson - the guy he took a gamble on in the draft last year - and Zach Miller in the aftermath of the team's emphatic win.
Carroll had no idea that the two players were behind him with the Gatorade until the last second - and the moment of realisation before the drenching is very amusing.
Click play on the video at the top of the page to see the incident!