James Harden is going to extreme lengths to avoid being spotted by fans while he does some shopping.
In a new Footlocker ad, the Houston Rockets man discovers the perfect way to avoid detection - pose as New Orleans Pelicans' Anthony Davis.
The commercial shows Davis walking in on his Team USA teammate as he is making the alterations.
Complete with a choice of unibrow, and fitted headwear, Harden is convinced that looking like Davis will help him shop in peace - much to the confusion of the Pelicans' player.
Unfortunately the ad doesn't reveal just how anyone can hide that immaculate beard of Harden's - and were not sure even the most expensive movie prosthetics department in the world could do it!
But we may have found a flaw in Harden's plan.
Even if people fail to recognise the 2012 first overall draft pick, posing as a 6' 10" guy with suspect facial hair would likely prick the interest of even the most focussed shopper.