NBA

The famous Air Jordans..

Michael Jordan shoes bring home a whopping $2.25bn

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Michael Jordan may have played his final game for the Chicago Bulls some 16 years ago, but the NBA icon still has the monopoly of the US market when it comes to the sale of branded footwear.

Kobe Bryant, LeBron James and Kevin Durant all have their own signature shoes but the revenue of these compared to the money generated by Jordan's brand, created by Nike, pales into relative insignificance.

Forbes reports that, in 2013 alone, US retail sales of Jordan Brand products, including the iconic Air Jordan sneakers, hit an enormous $2.25 billion, while Miami Heat star James was next in line with $300 million.

This latest Jordan Brand figure represents a 12.5 percent rise on the previous 12 months, and illustrates the stranglehold Jordan has of the market. Around 54 percent of basketball shoes sold in the US last year had Jordan branding.

Nike are the real winners here, though, with the American sportswear giant making the products for the top three rated shoe sellers - Jordan, James and Bryant.

Jordan's association with Nike dates back to 1984, with his first signature shoe - the Nike Air Jordan I - released a year later.

Topics:
NBA
Michael Jordan

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