Arsenal's long-term search for additional strike cover has seen them persistently linked with Juventus forward Fernando Llorente over the last 12 months, but according to Spanish website Futbol Finanzas the towering target man is now worth a whopping €37m.
Llorente made a bosman switch to Serie A last summer but initially struggled to adapt to the pressures of performing for the defending champions, particularly with fellow new recruit Carlos Tevez at the peak of his powers from the outset.
That struggle led Arsenal to be strongly linked with a move for the Spanish international last month, although thankfully for Juve his form has improved considerably in recent times.
The 28-year-old now has nine goals in 19 Serie A matches and Futbol Finanzas believe that return to top form has been enough for the Spanish international's valuation to skyrocket, using their own mathematical formula to put a €37m price tag on his lofty shoulders.
Juventus are blessed with a whole host of attacking options following the January addition of Dani Osvaldo on loan, added to a formidable forward lineup which already includes Tevez, Mirko Vucinic, Sebastian Giovinco and Fabio Quaglirella.
The Gunners are sure to be consistently linked with Juve's forward line in a bid to offer Olivier Giroud quality cover in attack, a saga that is set to rumble on this summer with Nicklas Bendtner's contract expiring in June.