Arsenal will have to pay £26million to sign striker target Rodrigo in the summer, according to reports.
The Sunday People reports that Benfica have sold the player's economic rights to Peter Lim, a Singaporean billionaire, to ease their own financial woes.
It's a decision that could make a move to the Emirates Stadium difficult in the future, after Gunners boss Arsene Wenger opted against an approach for the player in the January transfer window.
And, his value has now dramatically increased following the arrival of Lim, who attempted to buy Premier League rivals Liverpool back in 2010.
Arsenal failed to strengthen their attack last month, with Swedish international Kim Kallstrom the only new face added in north London by Wenger.
That leaves Olivier Giroud to lead the line for the Gunners, with Nicklas Bendtner the only back-up with experience and Yaya Sanogo yet to get a senior opportunity in the English top flight.
At £26m, it now appears unlikely that Rodrigo will ever represent Arsenal.