The mobile phone app 'SnapChat' has been approved for use in recruiting correspondence by the NCAA.
The app, which is popular with millions of people across the world, will be allowed in a variety of college sport recruitment including basketball, reports suggest.
Stories of underhand payments, and illegal recruiting activity have been common place in college sport for decades.
So to permit the use of an app which allows users to send photo's and/or text which is only viewable for a specific, pre-determined length of time seems like tempting fate.
The University of Texas compliance office revealed the news via their Twitter account:
"NCAA says Snap Chat permissable to use for recruiting correspondence in Basketball & most other sports beg. 8/1.
"This should be interesting," they wrote.
And ESPN writer Jeremy Crabtree hit the heart of the problem when reacting to the news:
"Conversations from coaches to recruits that can disappear after few seconds sounds like it could raise some major issues," he wrote on Twitter.
In general this seems a fairly bizarre decision all round. We highly doubt SnapChat is the first thing coaches think of when trying to decide how to tempt a recruit to their program - unless they think it will help their street cred with the kids.
Whats next? Letters of intent sent to schools via Instagram?