Tottenham announce new £16 million sponsorship deal

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Tottenham today announced a new shirt sponsorship deal with insurers AIA that will earn them £16 million-per-season, according to the Daily Mail.

AIA currently sponsor Tottenham's cup shirt, but as of next season will be the only name visible on Spurs' famous white kit after agreeing a five-year contract.

According to the Daily Mail, the deal is worth £16 million-per-season to Tottenham, which puts them right amongst the highest earners from shirt sponsorship in the Premier League.

"We have enjoyed an excellent relationship with AIA since they became our cup shirt partners at the beginning of this season,' Tottenham chairman Daniel Levy said.

"Together we share long-term ambitions across Asia - a region where the club has seen significant growth in recent years - and this extended partnership with AIA, one of the leading companies in the Asia-Pacific region and a clear market leader in their industry, will further help to support our objectives and engage with our supporters across the region.

"We are delighted that AIA has committed to the club for a further five years and look forward to developing our partnership further."

However it actually represents a cut from what they will earn for the current campaign.

Their combined deal with HP and AIA is said to be worth a combined £19 million - £3 million less than what they'll get from their principal global partner from next season.

They are still well behind rivals Arsenal, who earn an eye-watering £30 million every year thanks to their partnership with Fly Emirates - although that figure also includes naming rights to their stadium.

The Gunners recently announced that Puma will take over from Nike as their kit manufacturers, having agreed a deal that will net them £30 million-per-year.

Premier League: Highest shirt sponsorship deals

1. Arsenal - Fly Emirates (£30 million-per-year)

2. Manchester United - Aon (£20 million-per-year)

3. Liverpool - Standard Chartered (£20 million-per-year)

4. Manchester City - Etihad (£20 million-per-year)

5. Tottenham - HP/AIA (combined £19 million-per-year)

(Source: Sporting Intelligence)

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