It seems they have some pretty crazy traditions over in Denmark.
Odense Boldklub have released this video on their YouTube channel - which shows striker Jeppe Hansen getting absolutely covered in cinnamon.
Now, anyone who has tried the cinnamon challenge or even watched one of the many videos, will know it's not going to have been a pleasant experience.
The abuse didn't stop there and a separate video posted by the club shows Hansen standing in goal with his shorts down - his team-mates then proceeded to lash balls at his bare backside.
Apparently, this was designed to mark his 25th birthday - one way or another it's certainly one to remember next time your friend celebrates the day of his birth.
Check out the video - bought to our attention by 101GreatGoals - above!