Johnny Manziel is not yet a professional football player, but the Texas A&M man already has the sports biggest brands battling it out for the right to endorse him.
Under Armour recently went all out in their pursuit of the quarterback - posting his face on practically every spare inch of their Baltimore headquarters.
And now the worlds leading sports brand, Nike, have registered their interest in making a deal with Manziel.
Speaking to the Portland Business Journal, a Nike spokesperson confirmed that the company will meet with Manziel.
And the first topic of conversation is likely to concern a potential deal between the two sides.
With Johnny Football all but guaranteed to sign a lucrative contract when he is drafted in May, the prospect of two of the game's all-conquering brands battling to endorse him must be music to the player's ears.
And having already signed up with the marketing team that represent the Miami Heat's LeBron James, 2014 is looking like a very lucrative year indeed for the ex-Aggie.
The 2012 Heisman Trophy winner is expected to be among the first names called at Radio City in May after finishing the 2013 season with throwing for 4,114 yards and registering 37 touchdowns.