A failure to finish in the top four of the Premier League this season could cost Manchester United up to a potential £70 million, reports ESPN.
According to those aforementioned reports, winning or making the final of Europe's most-prestigious club competition - the Champions League - can be worth as much as £70 million - a sum that the club would obviously not have a chance of collecting if they were to fail to qualify for the competition.
For a full and informative financial breakdown of this, click here.
Manchester United have certainly enjoyed an uncharacteristically tricky 2013/14 campaign, with manager David Moyes seemingly struggling to come to terms with the mammoth task facing him as a period of difficult transition engulfs Old Trafford following the departure of Sir Alex Ferguson from the dugout.
Sunday marked a serious low point for Manchester United and Moyes, with Fulham snatching a 2-2 draw during the final stages of their match after England striker Darren Bent capitalised on a dreadful defensive header from Nemanja Vidic to score the equaliser.
Moyes' side produced another fairly lackluster display at the Emirates Stadium last night, with Robin van Persie having a header pushed onto the crossbar by Wojciech Szczesny against his former club during an insipid 0-0 draw with Arsenal.
A relatively wretched run of form sees Manchester United currently sit seventh in the Premier League table, 15 points adrift of leaders Chelsea and nine points behind old rivals Liverpool in fourth spot.
If the club - who won the Premier League in Ferguson's final season at the club, don't forget - do still have serious designs on Champions League qualification, then you surely would imagine that they will have to win nearly every game from here on out.
However, at this stage and with Liverpool performing so well, it is likely that they are set to miss out on the lucrative reward that qualifying and doing well in the tournament can bring.