The NBA grew exponentially, both as a sport and as a business, under the guidance of David Stern.
From humble beginnings, the league is now broadcast in over 250 countries and has a huge global audience.
And it seems new commissioner, Adam Silver, is not planning on slowing down the game's expansion anytime soon.
Speaking to USA Today, the league's new figurehead spoke about the potential markets available to NBA outside of the U.S.:
"To me the U.S. is less than 5% of the world's population.
"So when I look at markets like the billion people in Africa, the over billion people that live in India, the (1.3 billion) that live in China, just those markets alone where we're barely scratching the surface...
"There is so much opportunity out there for us."
He has a point.
The league continues to grow in popularity outside of North America and it would be foolish not to look into ways to cement this progression.
At present Silver is most likely talking about utilising television and digital markets.
But with the NBA already playing an increasing number of Global Games outside of North America, most recently with the Atlanta Hawks and the Brooklyn Nets in London this January, perhaps one day in the near future we could see some of the game's biggest stars lining up in Cape Town, or Beijing for regular-season match ups.
What do you think? Is the future of the NBA in harnessing its global potential?