Syracuse are on an incredible run of form on the court, but they could have got themselves in some trouble off it.
The Orange maintained their perfect season on Wednesday night courtesy of a last second 35-foot buzzer-beater by Tyler Ennis.
Ennis has since gained increased media fame, even receiving a congratulatory call from the Vice President.
But in trying to cash in on the success of their #11 they may have violated NCAA rules.
Today the Syracuse official Twitter and Facebook accounts promoted to fans the opportunity to "get your hands on "The Tyler Ennis while they are still available," with a picture of his #11 jersey below.
But it is the specificity of the promotion that could cause issues.
While colleges have for years sold numbered jerseys with obvious links to certain players in all sports, it is against NCAA rules to make money of a player's likeness.
Everyone knows when they ask for a certain number it is because it represents their favorite player - but the fact remains that schools cannot overtly advertise a specific individual's jersey.
The two promotions therefore are likely to earn Syracuse a warning at least - while the person employed to run their official social media accounts can expect a meeting with their boss also.
Needless to say, both the Twitter and Facebook 'Tyler Ennis jersey' advertisements were quickly removed Friday.
But here is the Tweet captured before it disappeared.