As a well-known NBA star sometimes just wants a little privacy when he goes about his daily routine.
And James Harden is no different.
We recently brought you his elaborate ploy to masquerade as 'less-famous' fellow All-Star Anthony Davis.
But now the Houston Rockets man has taken things to a whole new level in his latest commercial with Foot Locker.
The video shows a gaggle of James Harden's (we think that is the appropriate term) invading a mall in order to allow the real guy to shop to his hearts content.
The ad captures the general confusion the look-a-likes bring to the general public, who can't seem to decide whether to stand and stare or try and get an autograph with 'Harden's' coming from every angle.
And the plan seems to work to perfection, with the former OKC player leaving the store with his hands full.
Watch the video above or check it out here.