Luol Deng is set to launch a basketball academy in his adopted home of Brixton, South London, the British NBA star announced today.
'DENG Academy' will begin in the summer of 2014 and is set to be a partnership between the Luol Deng Foundation, Nike, and Reforming Black Britain.
The Team GB star, and 10 year NBA veteran, has long been outspoken on the subject of British basketball and hopes the academy can combat the recent cut to funding of the sport at the national level:
"UK Sport deciding to cut British Basketball funding is hard to take, as I felt that we have all done so much to grow the sport and the national team. It's just something you have to fight through," he wrote on his official Facebook page.
"Growing basketball in the UK has always been important to me...the game has given me so much and I want it to benefit kids and give them the same opportunities that I had."
The academy will be headed by former British player, Ronnie Baker, and will combine on the court activity with educational lessons at the Evelyn Grace Academy.
Those selected to participate will train over 20 hours per week outside of normal curriculum hours, and the cream of the crop will have the opportunity to gain further practice hours with the Brixton Topcats Basketball Club.
Deng is currently at the Cleveland Cavaliers but is likely to enter free agency in the coming months as he looks to prolong his NBA career.
Further details of the initiative can be found here.