Daniel Bryan is the most popular man in the WWE universe right now.
His stock as an athlete and performer has never been higher and he's headed straight to the top of the company's billing.
But Bryan isn't confined to fame in the wrestling business. Coupled with his beard and slogan, Bryan is fast becoming a celebrity and media presence in the wider world.
Bryant's 'Yes!' chant is fast becoming a normal occurrence in sporting arenas across the world. Groups of fans have taken it and made it their own, becoming viral hits in the process.
The Michigan State football team led a huge rendition of the chant during half time of a Spartans' basketball game that became viral almost instantaneously.
The Seattle Seahawks also have been swept away by the Yes Yes Yes bandwagon. After winning the Super Bowl, Bryan a Washington native and lifelong Seahawks fan tweeted his delight at his side winning their first ever championship.
The Seahawks official twitter responded to the superstar with a specially made image of his catchphrase above the word Super Bowl Champs. You can see it here.
Bryan's media profile is on the rise and it doesn't look like stopping any time soon. USA Today did a whole feature on the man and the effect he is having on all sports.
The more the yes chant grows, the bigger the celebrity Daniel Bryan becomes.
WWE have struggled to resist his popularity and are set to reward it, and the rest of the world will be next.