Christian Purslow believes Manchester United cannot afford to miss out on Champions League football more than once.
The Red Devils look set to finish outside the top four for the first time in Premier League history, currently lying 11 points behind Liverpool.
A season without Champions League football isn't just bad news for the fans and the players but for the balance sheet also.
The former managing director of Liverpool believes that it could cost Manchester United up to £60m. But not only that, Purslow also believes that two consecutive seasons outside of Europe's premier competition could see them fall away from contention completely.
Not only will they not be able to compete for the Premier League title but may struggle to qualify for the Champions League again.
“Next year, when that BT Sport deal kicks in, that figure will probably double. In other words the difference between fourth and fifth place in the Premier League may be between £50-60m a year.
“That affects Manchester United the most. They don’t look like they’re going to be there this year. It gives Moyes and [chief executive] Edward Woodward a year to get their act together.
“They can live with a £30m disadvantage for one year but, in another year’s time, if they miss out [again], they may never get back [in the Champions League].”
But David Moyes' men are still on the competition this season and are favourites to advance into the quarter-finals ahead of adversaries Olympiakos.