The Duck Commander Independence Bowl doesn't quite roll off the tongue like the Rose Bowl, or the Orange Bowl, or the Potato Bowl for that matter.
But nevertheless, as of next season, two college football teams will compete in the game sponsored by the 'Duck Dynasty' family made famous by their reality television series which aires on A&E.
Duck Commander, the name of the company owned by the Robertson family, will replace the previous sponsor, AdvoCare V100..
And as usual the bowl game will take place in Shreveport,Louisiana.
The deal is said to be for a six-year period and, whenever possible, will pair teams from the SEC and ACC in the end-of-season match up.
This is not the first foray into sport for the Robertson family however.
Earlier this month, they announced an agreement to be the title sponsor for the Spring NASCAR Sprint Cup Race at Texas Motor Speedway... or the Duck Commander 500 as it is now known.