Jason Collins may only have a 10-day contract with the Brooklyn Nets, but it appears as if the 12-year veteran's popularity is surging around the NBA with reports suggesting that his jersey was a bestseller in only its first day on the market.
According to league sources cited by the New York Daily News, Collins' number 98 - worn as a heartfelt tribute to Matthew Shepard, who died as a result of a homophobic hate crime 16 years ago - was the top seller on NBA store and online on Tuesday.
What is more remarkable is that Collins hasn't even worn said jersey yet. After making his bow for Brooklyn during the win over the Los Angeles Lakers in the number 46, he is expected to debut 98 when the Nets take on the Portland Trailblazers on Wednesday night at the Rose Quarter.
In signing with Brooklyn last weekend, Collins made history by becoming the first openly-gay athlete to compete in any of the four major American sports leagues.
If the Stanford University graduate - who spent seven years with the Nets during their time in New Jersey between 2001-08 - was at all concerned about how he might be received upon his return to the NBA, many fans seem to be clamouring to associate themselves with Collins by buying his jersey.
We hope he prove his worth as a valuable bench presence for Jason Kidd's crew and can secure a longer deal to remain at Barclays Center heading into the playoffs.