The LA Lakers are a franchise with a long history of winning.
They have 16 NBA Championships to their name and have arguably created three separate dynasties in the past 60-odd years.
Many of the games best players have set individual and collective records down the years whilst wearing the famous gold and purple jersey.
And the 2013-14 season could well be another record-setting year for the California franchise..just not for the reasons Lakers fan would hope for.
This campaign's roster have already secured a number of unwanted titles, including most ever consecutive home losses (11 games between Dec. 25 and Feb. 19), and they could be on course for another one when the season ends.
As shown by ESPN today, season 2013-14 could see the Lakers surpass the 1957-58 team and claim the most season losses in franchise history.
The 1950's roster managed a record of 19-53, but with the NBA now boasting an increased schedule the likes of Pau Gasol and Kobe are perilously close to overtaking them in the L column if the teams poor form continues.
At present the Lakers hold a record of 19-38, and ESPN Stats & Info have calculated that this puts the franchise on pace to post a 27-55 record when all is said and done.
Hardly the kind of thing to tell the grandkids about when you are retired.
The Lakers will look to improve their record tonight as they take on the Memphis Grizzlies tonight, tipoff time 8 pm ET