The nation's richest athletic department, the Texas Longhorns, is about to get a little bit richer after announcing that it will be selling alcohol at a variety of sporting events starting today.
A sure fire way to bring in a few extra fans, and dollars.
Up to this point Longhorns fans had been prohibited from consuming alcohol within university sporting arena's - relying on tailgating to get them suitably 'fired up' ahead of games.
But now, according to CBS DFW, the school will sell beer and wine at a range of upcoming events, the first of which is tonight's softball invitational tournament.
Athletic Director Steve Patterson revealed the move would also include basketball, baseball and the Texas relay.
And don't worry football fans, it is likely that alcohol sales will be expanded to the Royal-Memorial Stadium in time for next season.
Unfortunately that isn't quite soon enough for fans to enjoy a cool beer at the spring game April 19.
Many school's continue to prohibit the sale of alcohol, presumably because a bunch of drunk students can prove difficult to handle, and it is likely the Longhorns will be monitoring how the move pans out.
But for now...Beer and wine for everyone!