The NBA and videobombing comes hand in hand these days as basketball players utilise their opportunities post game to make fun of themselves and their team-mates.
You know the setting, journalists trying to get their post-game quotes with their one on one interview with the stars before water is naturally poured over the player.
In terms of sports journalism the videobomb is one of the most frustrating acts in basketball that can disrupt a reporters flow and severely affect the quality of the interview.
However, they are hilarious moments at which we see basketball players in their most relaxed state.
In one of the latest videobombs Stephen Curry breaks up a pre-game chat between the broadcasters for a quick silly stare at his father.
It's all done in the name of good fun, but is it too much?
At the end of the day as much we want good journalism from other presenters, seeing players relaxed and in their natural habitat is great to see as well.
There is a fine line between the fun that the NBA players are having and the harm it does to journalism.
Now it seems that we are simply just in the haze of what is an influx of videobombs left, right and center.
The Indiana Pacers and the Miami Heat are the most prevalent users of this hilarious act, but there will be a time when it becomes uncool again.
Everything has a sell by date and so will the videobomb, so let's enjoy while it lasts.