The NBA plans to donate the proceeds from the sales of Jason Collins jerseys to the Matthew Shepard Foundation and the Gay, Lesbian and Straight Education Network.
Collins, who became the NBA's first openly gay player after signing with the Brooklyn Nets on Sunday currently has the top selling jersey on NBAStore.com.
The Number 98 jersey Collins wears is a tribute to Matthew Shepard, who was brutally killed in a gay hate crime in 1998.
Collins has since met with Shepard's family and expressed nothing but honor in being able to pay homage to the young man
The league announced that the profits will total no less than $100,000 and it also plans to auction off Collins' autographed game-worn jerseys in order to raise funds for the same organizations.
Collins described the companies as people who: "work tirelessly to ensure LGBT youth get the resources and assistance they need to be successful in life."
Already a revelation in the NBA, Collins and the positive reception he has received has now opened the door to more openly gay players to enter the league.