Things can change ever so quickly in football, just ask Manchester United fans.
One day you're at the summit and the next you're languishing in mid-table.
But just as easily you fall, you can also rise.
For these nine players that meteoric ascent has occurred in the last 12 months. This time last year, no one would criticise you for not knowing who they are. Now they make up some of football's hottest and most valuable talents.
Click through to see our nine ascending players.