Lionel Messi is probably the biggest name in world football, so it is understandable that he appears in lots of adverts and television commercials to sell any number of things.
The latest appearance for the Barcelona superstar is in an Adidas commercial to sell his new adizero f50 boots, though it is slightly odd. Messi is playing for Argentina in this one, but he is playing with and against some weird looking computer generated mannequins that look more like rugby players.
Anyway, they're no match for Messi and he sets about embarrassing them all (though it is unclear if they have emotions) with his super skills before going into some kind of rainbow warp drive and exploding into fireworks - 'Fast or Fail' is the tagline.
Watch Lionel Messi get turned into fireworks in his latest boots commercial above...