Arizona Wildcat head coach Rich Rodriguez is clearly not a fan of the proposed new 10-second rule that could be implemented into college football this season.
And rather than voicing his concerns in the traditional manner of a press release or interview, Rodriguez instead stars in this hilarious parody of 00s blockbuster 'Speed'.
The Wildcats have "seemlessly" managed to pull together clips of the original movie, starring Sandra Bullock and Keanu Reeves, with footage of their coach.
So instead of saving the day from a bomb planted on a bus as in the original, Rodriguez is seen discussing the validity of the rule change which would significantly slow down play in the college game.
And at one point when Bullock asks why it is all happening, Rodriguez unleashes a rant in which he cites personal agendas, a conspiracy against college football, and a lack of evidence supporting claims that a new rule would reduce injuries.
The video, whilst fairly wacky, is further evidence that many coaches within division I football are against the rule change which could come into play as of next season.
Points for originally to the Wildcats though and Rodriguez gives a more emotional performance that Reeves that's for sure.