The Williams team have finally revealed their racing livery for the 2014 season, which sees a return of the famous 'Martini stripes' as part of a new partnership.
The announcement had been widely expected as news of a partnership with the Italian drinks company had been leaked earlier in the year, however, this is the first time the new FW36 has been seen with the legendary colours of the Martini brand.
The deal sees the team renamed as Williams Martini Racing and is the biggest involvement the company has had in the sport since it sponsored Lotus back in 1979.
This partnership also brings together two of great names in F1 history as team founder Sir Frank Williams explained.
"We are thrilled to welcome Martini to the Williams family and officially launch Williams Martini Racing," he said.
"Williams and Martini share a rich history in the world of motorsport, and the values of our two brands and our shared passion for racing make this partnership a natural fit.
"It will be great to see the distinctive stripes of Martini Racing return to Formula 1 once again in unison with Williams."
Though the Martini name is still seen advertised at some races, notably Monaco and Italy, the President of Bacardi Global Brands, the parent company of Martini, Andy Gibson, is excited by the opportunities the partnership with Williams will bring.
"Williams Martini Racing provides a powerful, integrated marketing platform and delivers dynamic opportunities that will strengthen the Martini brand."
Williams ended winter testing with the fastest time in the Bahrain tests, and seems poised for a resurgence this season after a troubled 2013 campaign.
Though it is understood the livery will be altered at certain races, particularly in the Middle East where laws ban the advertising of alcoholic beverages, the move also comes at a time when the Williams team look set to be competitive after a positive preseason, which saw them fastest of all in Bahrain.
"2014 is going to be a fascinating season, with regulation changes of this scale often shaking up the grid and creating opportunities for teams to make a good step forward," said Williams.
"Over the winter we have proved our ambition by making a number of positive changes; we welcome a new driver pairing, new senior technical personnel, and a number of new commercial partners for 2014.
"In Martini we have a brand that shares a passion for motor racing and winning championships. This partnership is a milestone in our history and we look forward to working closely with Martini over the coming years."
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