Real Madrid have started discussions with Paul Pogba over a potential summer move to the Bernabeu, reports Marca.
Zinedine Zidane has highlighted his compatriot as the best possible player Real Madrid could sign this summer and has given himself a key role in negotiations.
The news follows similar reports in Italy, which claim Juventus have sent representatives to Paris to discuss a fee with PSG for the midfielder.
With PSG willing to spend upwards of €70m on the 20-year-old, Zidane has wasted no time in his response by getting Real Madrid officials to open up transfer talks of their own.
Real Madrid know they are firmly behind PSG in the race for Pogba's signature but will not give up without a fight. They see the presence of French legend Zidane as key to their chances of luring Pogba away from Turin.
The flurry of activity around Pogba has stepped up a gear in recent weeks following reports that Europe's Golden Boy winner is reluctant to renew his Juventus contract.
His current deal expires in 2016 but, if he fails to renew, Juventus may have to part with him this summer to make sure they get maximum value.
The news is a bitter blow for both Manchester United and Chelsea, who have been left well behind in the race for his signature.
A return to Old Trafford has looked increasingly unlikely in recent weeks as it looks like David Moyes won't be able to offer Pogba Champions League football next season.
Chelsea were one of the clubs highlighted by Gazzetta dello Sport in this morning's report on PSG's move.
Jose Mourinho has to replace Frank Lampard, who's contract expires in the summer and it is not hard to see Pogba replacing him at Stamford Bridge - both have a reputation for scoring spectacular long-range efforts.
But with Real Madrid and PSG already deep in discussions, it looks like the Premier League won't be graced by one of football's brightest young prospects.