The 2014 MLS season opener between the Seattle Sounders and Sporting Kansas City saw a huge upsurge in television ratings compared to previous years.
According to figures obtained by World Soccer Talk, the game, which was televised on NBCSN, received a 283% increase in relation to the 2013 curtain raiser which was aired on the same channel.
In technical terms this meant that the Seattle-Sporting KC game had an overnight rating of 0.23 compared to just 0.06 of viewers who tuned in to watch Houston vs. DC United last March.
What this all means is that the 2014 opener was the networks second best MLS market rating ever, with only a July 2012 match up between New England and Philadelphia topping it (that game brought in 0.24 of the market).
One of the major factors behind this upsurge in viewing figures is likely to be the fact that the Candlestick Park game followed on from a live broadcast of the Chelsea-Tottenham English Premier League game.
All in all though it is a positive sign for the league, especially on the back of figures showing that much of the younger generation are engaging with the sport more so than ever.
The Seattle Sounders won out 1-0 in their tie against Sporting Kansas City, and will get the chance to impress watching viewers once more when they face up against Toronto this Saturday.
Kick off is scheduled for 4.30 ET.
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