Texas Tech coach Kliff Kingsbury is gaining a lot of attention at the moment, despite his team not being in action.
The young head coach shares a striking resemblance to Hollywood A-lister Ryan Gosling - and he is only too proud of it.
As you can see from the photo above, it is fairly uncanny!
Kingsbury was speaking to USA Today at SXSW festival and was asked about the obvious comparisons:
"I'm pretty indifferent, but it could definitely be worse.
"I'll take that," said Kingsbury.
The similarity has been utilised in the past by his school, with Texas Tech selling official merchandise with phrases such as "Our coach is hotter than your coach" printed across them.
Kingsbury would prefer people to take note of the performances on the gridiron however, and after a 37-23 Bowl win against Arizona State to cap a winning 8-5 record in 2013 he will be hoping to built on this next season in the Big 12.
Mind you Kingsbury probably has no problem with being associated with big names anyhow, he was the quarterback coach at Texas A&M for part of Johnny Football's time as an Aggie don't you forget.