Champion trainer Paul Nicholls and Betfair have teamed up to kit out Cheltenham hope Big Buck's as the 11-year-old goes for a record breaking fifth World Hurdle win at the festival.
The four-time winner of the race will wear customised bright yellow racing plates in his attempt to make history in Thursday's feature race.
Football players such as Cristiano Ronaldo and Luis Suarez are normally the first to wear new boots, but this will be the first time a racing horse will have worn customised plates.
The bright yellow plates also feature a customised ‘BB4’ marking – a nod to Big Buck’s four World Hurdle titles - 12 stripes for each of the hurdles on the World Hurdle course, and an impressive 4,828 spots to mirror the 4,828 metres making up the Cheltenham World Hurdle.
Champion trainer Paul Nicholls said: “Football stars are kitted out in the latest fancy footwear before every World Cup. So why at Cheltenham, racing’s premier stage, should it be any different for horse racing superstars like Big Buck’s?
"That's why I've worked with Betfair to develop 'The Gallopers' - customised racing plates featuring cutting edge technology."
After successfully a mediocre start to his career, Big Buck's won 18 races in a row stretching back from January 2009.
Winning this race four times in a row was a great achievement and hopes of a fifth victory in the race were dealt a minor blow earlier this year.
Returning from a 13-month break, Nicholls' 11-year-old could only finish third behind Knockara Beau when returning to Cheltenham in January. Howeverm after the race Nicholls said, "he will come on from the run."
Sam Twiston-Davies takes the ride tomorrow and will aim to topple favourite Annies Power who is well fancied at 7/4. Big Buck's is currently 3/1 and many will fancy the older horse to record a victory that could go down as one of the best in recent history.
The World Hurdle takes place at 3:20 on Thursday.
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