NCAA B

NCAA brand war - do Nike or adidas win?

Published Add your comment

Football News
24/7

March Madness is upon us after the NCAA bracket for the 2014 season was announced, but it will not just be the 68 teams who will be doing battle over the coming weeks. There is also competition between some of sport's most recognised brands and, while adidas are trying to increase their profile, Nike come out on top again.

Nike still make the uniforms for a vast number of the teams set to compete in the NCAA bracket, with the American sportswear giant accounting for the official merchandise of 45 of the colleges named this year. That means Nike has 66 percent of the field.

Adidas are on the up, however, and this season have their branded clothing being worn by 18 teams. The other two brands to make up the field, as shown in a graphic produced by Sporting News, are Russell Athletic with four teams and Under Armour with just the one.

While Nike may reign supreme at college level, it is adidas who remain the brand in power when it comes to basketball at a professional level. It was back in 2006 that adidas and the NBA signed an 11-year global merchandising partnership, meaning hte German company makes the uniforms for all of the teams in the league.

There has been controversy of late, however, with the sleeved jerseys produced by adidas drawing criticism from the players, with LeBron James particularly unhappy.

Do YOU want to write for GiveMeSport? Get started today by signing-up and submitting an article HERE: http://gms.to/writeforgms

Topics:
NCAA B

Article Comments

Report author of article

Please let us know if you believe this article is in violation of our editorial policy, please only report articles for one of the following reasons.

Report author

DISCLAIMER

This article has been written by a member of the GiveMeSport Writing Academy and does not represent the views of GiveMeSport.com or SportsNewMedia. The views and opinions expressed are solely that of the author credited at the top of this article. GiveMeSport.com and SportsNewMedia do not take any responsibility for the content of its contributors.

Want more content like this?

Like our GiveMeSport Facebook Page and you will get this directly to you.

Already Subscribed to Facebook, don't ask me again

Follow GiveMeSport on Twitter and you will get this directly to you.

Already Following, don't ask me again

Like our GiveMeSport Page and you will get this directly to you.

Already Subscribed to G+, don't ask me again