March Madness is upon us after the NCAA bracket for the 2014 season was announced, but it will not just be the 68 teams who will be doing battle over the coming weeks. There is also competition between some of sport's most recognised brands and, while adidas are trying to increase their profile, Nike come out on top again.
Nike still make the uniforms for a vast number of the teams set to compete in the NCAA bracket, with the American sportswear giant accounting for the official merchandise of 45 of the colleges named this year. That means Nike has 66 percent of the field.
Adidas are on the up, however, and this season have their branded clothing being worn by 18 teams. The other two brands to make up the field, as shown in a graphic produced by Sporting News, are Russell Athletic with four teams and Under Armour with just the one.
While Nike may reign supreme at college level, it is adidas who remain the brand in power when it comes to basketball at a professional level. It was back in 2006 that adidas and the NBA signed an 11-year global merchandising partnership, meaning hte German company makes the uniforms for all of the teams in the league.
There has been controversy of late, however, with the sleeved jerseys produced by adidas drawing criticism from the players, with LeBron James particularly unhappy.