WWE's new cartoon series, 'Slam City' is due to air today in North America and the UK. The cartoon will be available on a number of digital platforms and is hoped to bring younger fans into the WWE universe.
Mattel, Inc are teaming up with WWE to create the series which will include 26 episodes of the short-form cartoon. The cartoon will also be accompanied by a full range of merchandise which is already in sale in major stores.
WWE superstars such as John Cena and Kane are set to appear in animated form for the cartoon which will begin airing today primarily on the YouTube channel, Cartoonium.Michelle D. Wilson, Chief Revenue & Marketing Officer of WWE said today:
"WWE Slam City is a multi-platform property that takes our Superstars out of the ring and introduces them to kids through entertaining and action-packed animation. This strategic initiative is perfectly complemented through our partnership with Mattel and adds to an already dynamic portfolio of content designed to create lifelong WWE fans."
The company have already launched WWE Network earlier this year and appear to be aggressively marketing the brand to new fans with their main event, Wrestlemania just a few weeks away.
However, several key WWE programs such as RAW have recorded a dip in viewers in the wake of the high-profile departure of CM Punk.