Adidas may boast a lucrative sponsorship deal with the NBA whereby they manufacture the official uniforms of all the teams in the league, but it is Nike who reign supreme when it comes to individual contracts cut with players.
There are 284 players in the NBA who wear Nike shoes, with the likes of LeBron James, Kobe Bryant and Kevin Durant all among this total, while 47 All-Stars in total lace up a pair of sneakers made by the American sportswear giant.
Nike have long been an established footwear provider to the stars of the NBA, with their association with Michael Jordan - the Air Jordan brand - going back as far as 1984, and still producing huge financial figures to this day. While Air Jordan made over $2 billion in 2013 alone, these shoes are not those most worn by NBA players.
In fact, it is another range of Nike shoes that most players of the association prefer, with 79 of the 284 on the Nike roster choosing to put on the Hyperdunk 2013. Air Jordan actually comes in third position, with second place going to Kobe 8 System iD.
Kobe Bryant, meanwhile, has since launched the Kobe 9 Elite, although they will not be worn by him again this season after the confirmation that he will not return from injury. It may be that some other prominent players now begin to wear this latest shoe from the Kobe range, while he sits back and plans the Kobe 10.
Stats come with thanks to HoopsHype.