Chris Webber famously called out a timeout when his Michigan side didn't have any left to lose the NCAA title game.
Well now he is appearing in an advert for Burger King that is to be aired all the way through March Madness.
In the advert Webber can be seen clearly wearing a blue and yellow jersey with his name and number on the back, but due to NCAA regulations Michigan's name does not make an appearance.
This may be a stroke of luck for Webber though as his former Fab Five teammate Jalen Rose says he never really got over that championship losing timeout.
According to Rose - a former NBA swingman with the Raptors, Nuggets and Pacers among others - said that Webber doesn't even talk to his former teammates as just the thought of that moment still conjures up horrible feelings.
Webber famously refused to appear in an ESPN 30 for 30 about the Fab Five when he found out they would be including that moment in it.
It is fitting though as Mitch Albom famously wrote in his book that Webber couldn't afford to buy lunch while he saw his jersey hanging for sale in a shop window and now the five time NBA all-star is starring in adverts selling burgers in his shirt.