NBA

NBA Commissioner: Jersey sponsorships coming within five years

Published Add your comment

Football News
24/7

A common sight at club soccer matches, and basketball around the world is coming to the NBA.

At the IMG World Congress of Sports in California, NBA Commissioner Adam Silver announced his expectation that the league would adopt and allow jersey sponsorships. 

"It just creates that much more of an opportunity for our marketing partners to get that much closer to our fans and to our players," Silver said.

The plan which has been discussed in NBA marketing circles for years, calls for a patch no bigger than a 2 1/2 inch by 2 1/2 inch square on the front of the jersey.

Currently the only logo that isn't the team's mark allowed for display on an NBA jersey or shorts, is the NBA logo.

Adidas is the official supplier of the league and their logo is only allowed on practice and warm-up gear.

In 2011, Silver, then deputy commissioner of the NBA, stated that this kind of sponsorship agreement could be worth up to $ 100 million annually for the league in new advertising revenue.

Major League Soccer and the WNBA are the biggest North American sports leagues where teams currently have jersey sponsors, and while, internationally, men's basketball mirrors what is seen both in the U.S., and abroad, the NBA has, thus far, maintained it's preference to branding its teams solely. 

Commissioner Silver did tell ESPN that the league was still working out how the jersey advertising revenue structure would work with respect to the ad money tied to the league's television partners. 

Topics:
Miami Heat
NBA Draft
NBA
NBA Finals
Oklahoma City Thunder
NBA Playoffs

Article Comments

Report author of article

Please let us know if you believe this article is in violation of our editorial policy, please only report articles for one of the following reasons.

Report author

DISCLAIMER

This article has been written by a member of the GiveMeSport Writing Academy and does not represent the views of GiveMeSport.com or SportsNewMedia. The views and opinions expressed are solely that of the author credited at the top of this article. GiveMeSport.com and SportsNewMedia do not take any responsibility for the content of its contributors.

Want more content like this?

Like our GiveMeSport Facebook Page and you will get this directly to you.

Already Subscribed to Facebook, don't ask me again

Follow GiveMeSport on Twitter and you will get this directly to you.

Already Following, don't ask me again

Like our GiveMeSport - NBA Page and you will get this directly to you.

Already Subscribed to G+, don't ask me again