A common sight at club soccer matches, and basketball around the world is coming to the NBA.
At the IMG World Congress of Sports in California, NBA Commissioner Adam Silver announced his expectation that the league would adopt and allow jersey sponsorships.
"It just creates that much more of an opportunity for our marketing partners to get that much closer to our fans and to our players," Silver said.
The plan which has been discussed in NBA marketing circles for years, calls for a patch no bigger than a 2 1/2 inch by 2 1/2 inch square on the front of the jersey.
Currently the only logo that isn't the team's mark allowed for display on an NBA jersey or shorts, is the NBA logo.
Adidas is the official supplier of the league and their logo is only allowed on practice and warm-up gear.
In 2011, Silver, then deputy commissioner of the NBA, stated that this kind of sponsorship agreement could be worth up to $ 100 million annually for the league in new advertising revenue.
Major League Soccer and the WNBA are the biggest North American sports leagues where teams currently have jersey sponsors, and while, internationally, men's basketball mirrors what is seen both in the U.S., and abroad, the NBA has, thus far, maintained it's preference to branding its teams solely.
Commissioner Silver did tell ESPN that the league was still working out how the jersey advertising revenue structure would work with respect to the ad money tied to the league's television partners.
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