Manchester United and Chelsea have both dispatched personnel to watch Benfica star Rodrigo, reports suggest.
According to The Daily Star, scouts from each club were present to watch the £25m-rated striker during the Europa League Last 16 second-leg tie against Tottenham Hotspur at the Estadio da Luz on Thursday night - disappointingly for them, however, he started and finished the game on the substitute's bench.
23-year-old Rodrigo joined the Primeira Liga giants from Real Madrid during the summer of 2010.
While he struggled to impress initially at Benfica and even had a season-loan spell with Bolton Wanderers in 2010/11, the former Spain U21 international has enjoyed a run of good form under Jorge Jesus this season and has hit 10 goals in all competitions to date.
Chelsea - who currently sit proudly atop of the Premier League prior to Saturday's clash against title rivals Arsenal at Stamford Bridge - are widely expected to be in the market for a new striker when the transfer window opens once again this summer.
Veteran Cameroonian Samuel Eto'o - who has improved massively of late, it must be said - is not generally expected to remain at the club following the expiration of his one-year deal, while Fernando Torres continues to be linked with a potential return to La Liga and Atletico Madrid.
With former Newcastle marksman Demba Ba also not thought to be held in particularly high-regard, it is certainly no surprise to see Chelsea casting their eyes over potential forward reinforcements.
Manchester United and David Moyes' need for a new striker does not seem as apparent, but it is certainly no secret that Robin van Persie's future has been the source of near-constant speculation throughout a difficult season at Old Trafford.
Even if Van Persie were indeed to remain at the club beyond the end of the 2013/14 campaign, Rodrigo's versatility is such that he could easily be deployed anywhere across the frontline.
News of Manchester United and Chelsea's interest in Rodrigo is likely to come as a blow to rivals Liverpool, who have also been recently linked with the player.