Johnny Manziel may claim at times to not to like the nickname he has picked up during his college career.
But today he, and his representatives, took one step closer to securing exclusive rights to the 'Johnny Football' nickname.
As reported by ESPN, the U.S Patent and Trademark office today rejected a claim made by Kenneth R. Reynolds Family Investment who had filed for the 'Johnny Football' trade mark back in 2012.
The firm, who are based in Manziel's former Aggies' home, College Station, filed for the claim November 1. 2012 as the quarterback was rising to national prominence, but the court today rejected the idea that the phrase wasn't referring to a specific individual ie. Johnny Manziel.
Manziel himself, via JMAN2 Enterprises, filed for the sole use of the title in January 2013 but had to put his plans on hold in December as the Reynolds Family claim underwent legal scrutiny.
Today's result is positive news for the man heading to the NFL this summer, with the Johnny Football moniker sure to be a big part of his branding now that he is free from the shackles of NCAA marketing rules.
The investment firm have six months to file an appeal or request the Patent and Trademark Office to reconsider.
Johnny Manziel can reopen his own claim when the final resolution on the Reynolds filing has been made.
The big question remains, will Manziel forgo his traditional surname in favor of displaying 'Football' on his NFL quarterback jersey?