Dallas Mavericks owner Mark Cuban believes the NFL is 10 years away from complete disaster.
The larger-than-life Cuban says the National Football League is heading for 'implosion' after a series of 'greedy' deals that threaten to alienate the sport's fans.
"I think the NFL is 10 years away from an implosion," Cuban told ESPN. "I'm just telling you, pigs get fat, hogs get slaughtered. And they're getting hoggy. Just watch.
"Pigs get fat, hogs get slaughtered. When you try to take it too far, people turn the other way. I'm just telling you, when you've got a good thing and you get greedy, it always, always, always, always, always turns on you. That's rule number one of business."
Cuban's comments reference the NFL's decision to expand its coverage away from its typical two slots - Sunday and Monday night.
The league announced a deal in February to partner with CBS and the NFL network to show games on Thursday nights - the agreement comes after 13 fixtures were shown on Thursdays on NFL Network last season.
CBS beat intense competition from the other major US TV networks to win the rights to show the sport in the newly created NFL TV slot.
And in Week 16 next term, the NFL Network will also broadcast two games on Saturday - and Cuban believes a 'greedy' NFL is attempting to hijack the entire TV schedule.
"They're trying to take over every night of TV," Cuban continued. "Initially, it'll be, 'Yeah, they're the biggest-rating thing that there is.' OK, Thursday, that's great, regardless of whether it impacts [the NBA] during that period when we cross over.
"Then if it gets Saturday, now you're impacting colleges. Now it's on four days a week. It's all football. At some point, the people get sick of it."