A representative of Michael Jordan has denied rumors that the NBA icon is set to leave the Jordan Brand, which really isn’t too much of a surprise given the amount of money he still makes from the sale of his officially licensed products.
It had been claimed that Jordan was ready to walk away from the Nike agreement and call time on the brand completely in 2015. But, as you would expect, such a suggestion has been totally dismissed by the Jordan camp.
“There is absolutely no truth to this rumor claiming that Michael Jordan is parting ways with the Jordan Brand. Michael has made no such statements,” Michael Jordan’s business manager Estee Portnoy told TheShoeGame.com. “He is – and will remain – fully committed to the Jordan Brand.”
The Jordan Brand remains the most lucrative in professional American sport, with official Nike clothing and footwear making an incredible $2.25 billion in US retail sales alone during 2013.
Sales of Air Jordan Nike shoes account for 54 percent of basketball sneakers sold in the US, with the likes of LeBron James and Kobe Bryant still no-way near Jordan, who left the Chicago Bulls 16 years ago.
Jordan and Nike have an association dating all the way back to 1984 when he began wearing their shoes, while the Nike Air Jordan I was released to the public 12 months later.