Inevitably the career of Kobe Bryant will come to an end some day, and that day is getting ever closer as he continues to struggle with injury.
With just one year left on his latest Lakers contract, the 35-year old is increasingly focussing attention on his brand empire.
But is Bryant considering taking a more traditional route into coaching when he finally calls time on his glittering career?
The Black Mamba was being interviewed to promote his latest 'Body Armor' sports drink when he was asked about the likelihood of him following the likes of Phil Jackson and co into the coaching world:
"You have to find something that you are passionate about. And I'm passionate about playing the game.
"But coaching I just don't have that obsession to be a great coach," he explained to CNBC.
Bryant went on to talk enthusiastically about the business side of his life, and who can blame the man for choosing to stick to making millions in endorsements rather than putting himself in the firing line as the head of an NBA franchise.
After spending the past few weeks periodically laying into current Lakers coach Mike D'Antoni it seems safe to say Kobe won't be putting himself in that position anytime soon.
Is Bryant right? Would he suck as an NBA coach?
You can watch the full interview here.